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Advertising and Promotions Managers: reported tasks and exploration worksheet

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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This source lists 30 tasks, including 22 marked Core and 8 marked Supplemental. Labels and dates are retained below. Employers can combine or divide these responsibilities differently; explore the task itself before assuming it belongs in every version of the role.

Task source dates: 08/2026.

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30 tasks shown

Core · Task 3224 · 08/2026 · Incumbent

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

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Core · Task 3226 · 08/2026 · Incumbent

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

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Core · Task 3227 · 08/2026 · Incumbent

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

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Core · Task 21222 · 08/2026 · Incumbent

Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

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Core · Task 21223 · 08/2026 · Incumbent

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

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Core · Task 3237 · 08/2026 · Incumbent

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

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Core · Task 3223 · 08/2026 · Incumbent

Prepare budgets and submit estimates for program costs as part of campaign plan development.

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Core · Task 21225 · 08/2026 · Incumbent

Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

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Core · Task 21218 · 08/2026 · Incumbent

Analyze the effectiveness of marketing tactics or channels.

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Core · Task 21221 · 08/2026 · Incumbent

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

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Core · Task 21220 · 08/2026 · Incumbent

Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

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Core · Task 3239 · 08/2026 · Incumbent

Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

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Core · Task 3242 · 08/2026 · Incumbent

Coordinate with the media to disseminate advertising.

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Core · Task 3231 · 08/2026 · Incumbent

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

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Core · Task 21217 · 08/2026 · Incumbent

Analyze marketing or sales trends to forecast future conditions.

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Core · Task 3228 · 08/2026 · Incumbent

Prepare and negotiate advertising and sales contracts.

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Core · Task 3233 · 08/2026 · Incumbent

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

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Core · Task 3245 · 08/2026 · Incumbent

Represent company at trade association meetings to promote products.

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Core · Task 21224 · 08/2026 · Incumbent

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

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Core · Task 3243 · 08/2026 · Incumbent

Contact organizations to explain services and facilities offered.

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Core · Task 3234 · 08/2026 · Incumbent

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

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Core · Task 21219 · 08/2026 · Incumbent

Attend or participate in conferences, community events, and promotional events related to products or technologies.

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Supplemental · Task 18586 · 08/2026 · Incumbent

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

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Supplemental · Task 3235 · 08/2026 · Incumbent

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

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Supplemental · Task 3238 · 08/2026 · Incumbent

Plan and execute advertising policies and strategies for organizations.

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Supplemental · Task 3229 · 08/2026 · Incumbent

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

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Supplemental · Task 3241 · 08/2026 · Incumbent

Train and direct workers engaged in developing and producing advertisements.

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Supplemental · Task 3236 · 08/2026 · Incumbent

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

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Supplemental · Task 3240 · 08/2026 · Incumbent

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

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Supplemental · Task 3244 · 08/2026 · Incumbent

Direct and coordinate product research and development.

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Make the shortlist useful

Choose one to three activities that tell you something different about the work. Avoid selecting several ways of describing the same interest.
For each, write an example you can discuss or a question that would change your understanding of the role.
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Source and practice material

Occupational context uses the O*NET® 31.0 Database from the U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0. View the occupation.

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