11-2021.00 · Task explorer
Marketing Managers: reported tasks and exploration worksheet
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Use the skill profile to plan your next practice →
Read the task inventory
This source lists 20 tasks, including 12 marked Core and 8 marked Supplemental. Labels and dates are retained below. Employers can combine or divide these responsibilities differently; explore the task itself before assuming it belongs in every version of the role.
Task source dates: 08/2026.
20 tasks shown
Core · Task 20709 · 08/2026 · Incumbent
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Core · Task 958 · 08/2026 · Incumbent
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Core · Task 951 · 08/2026 · Incumbent
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Core · Task 954 · 08/2026 · Incumbent
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Core · Task 952 · 08/2026 · Incumbent
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Core · Task 950 · 08/2026 · Incumbent
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Core · Task 963 · 08/2026 · Incumbent
Initiate market research studies, or analyze their findings.
Core · Task 957 · 08/2026 · Incumbent
Compile lists describing product or service offerings.
Core · Task 956 · 08/2026 · Incumbent
Consult with product development personnel on product specifications, such as design, color, or packaging.
Core · Task 19505 · 08/2026 · Incumbent
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Core · Task 965 · 08/2026 · Incumbent
Conduct economic or commercial surveys to identify potential markets for products or services.
Core · Task 961 · 08/2026 · Incumbent
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Supplemental · Task 964 · 08/2026 · Incumbent
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Supplemental · Task 955 · 08/2026 · Incumbent
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Supplemental · Task 960 · 08/2026 · Incumbent
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Supplemental · Task 19502 · 08/2026 · Incumbent
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Supplemental · Task 962 · 08/2026 · Incumbent
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Supplemental · Task 959 · 08/2026 · Incumbent
Select products or accessories to be displayed at trade or special production shows.
Supplemental · Task 19504 · 08/2026 · Incumbent
Integrate environmental information into product or company marketing strategies, policies, or activities.
Supplemental · Task 19503 · 08/2026 · Incumbent
Develop business cases for environmental marketing strategies.
Make the shortlist useful
- Choose one to three activities that tell you something different about the work. Avoid selecting several ways of describing the same interest.
- For each, write an example you can discuss or a question that would change your understanding of the role.
- Keep source task IDs with your notes so you can return to the same description. Do not include private employer or customer information.
The exported worksheet distinguishes the reported task from your own notes. It supports exploration, not a hiring decision or a validated assessment.
Keep your worksheet
Download before leaving this page. Unsaved writing remains only in the page and is cleared on refresh. Notes and learning actions are not sent to a server. This guide describes an occupation and supports study planning; it does not provide clinical, legal or equipment-operating procedures.
Source and practice material
Occupational context uses the O*NET® 31.0 Database from the U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0. View the occupation.
Skill Workbench selected and adapted the occupational information and added its own fictional cases, calculations, guidance and worksheets. USDOL/ETA has not approved, endorsed or tested these additions. O*NET® is a trademark of USDOL/ETA.