11-2032.00 · Task explorer
Public Relations Managers: reported tasks and exploration worksheet
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
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This source lists 20 tasks, including 19 marked Core and 1 marked Supplemental. Labels and dates are retained below. Employers can combine or divide these responsibilities differently; explore the task itself before assuming it belongs in every version of the role.
Task source dates: 08/2026.
20 tasks shown
Core · Task 21233 · 08/2026 · Occupational Expert
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Core · Task 21226 · 08/2026 · Occupational Expert
Assign, supervise, and review the activities of public relations staff.
Core · Task 21237 · 08/2026 · Occupational Expert
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Core · Task 21230 · 08/2026 · Occupational Expert
Develop, implement, or maintain crisis communication plans.
Core · Task 21245 · 08/2026 · Occupational Expert
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Core · Task 21239 · 08/2026 · Occupational Expert
Manage communications budgets.
Core · Task 21229 · 08/2026 · Occupational Expert
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Core · Task 21235 · 08/2026 · Occupational Expert
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Core · Task 21242 · 08/2026 · Occupational Expert
Observe and report on social, economic, and political trends that might affect employers.
Core · Task 21232 · 08/2026 · Occupational Expert
Draft speeches for company executives and arrange interviews and other forms of contact for them.
Core · Task 21236 · 08/2026 · Occupational Expert
Formulate policies and procedures related to public information programs, working with public relations executives.
Core · Task 21231 · 08/2026 · Occupational Expert
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Core · Task 21244 · 08/2026 · Occupational Expert
Respond to requests for information about employers' activities or status.
Core · Task 21227 · 08/2026 · Occupational Expert
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Core · Task 21234 · 08/2026 · Occupational Expert
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Core · Task 21243 · 08/2026 · Occupational Expert
Produce films and other video products, regulate their distribution, and operate film library.
Core · Task 21241 · 08/2026 · Occupational Expert
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Core · Task 21228 · 08/2026 · Occupational Expert
Design and edit promotional publications, such as brochures.
Core · Task 21240 · 08/2026 · Occupational Expert
Manage in-house communication courses.
Supplemental · Task 21238 · 08/2026 · Occupational Expert
Maintain company archives.
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Source and practice material
Occupational context uses the O*NET® 31.0 Database from the U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0. View the occupation.
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