13-1161.00 · Task explorer
Market Research Analysts and Marketing Specialists: reported tasks and exploration worksheet
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
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Read the task inventory
This source lists 13 tasks, including 11 marked Core and 2 marked Supplemental. Labels and dates are retained below. Employers can combine or divide these responsibilities differently; explore the task itself before assuming it belongs in every version of the role.
Task source dates: 08/2026.
13 tasks shown
Core · Task 5434 · 08/2026 · Occupational Expert
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Core · Task 5437 · 08/2026 · Occupational Expert
Seek and provide information to help companies determine their position in the marketplace.
Core · Task 5439 · 08/2026 · Occupational Expert
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Core · Task 5433 · 08/2026 · Occupational Expert
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Core · Task 5443 · 08/2026 · Occupational Expert
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Core · Task 5441 · 08/2026 · Occupational Expert
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Core · Task 5435 · 08/2026 · Occupational Expert
Measure and assess customer and employee satisfaction.
Core · Task 5442 · 08/2026 · Occupational Expert
Monitor industry statistics and follow trends in trade literature.
Core · Task 5445 · 08/2026 · Occupational Expert
Direct trained survey interviewers.
Core · Task 5438 · 08/2026 · Occupational Expert
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Core · Task 5436 · 08/2026 · Occupational Expert
Forecast and track marketing and sales trends, analyzing collected data.
Supplemental · Task 5440 · 08/2026 · Occupational Expert
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Supplemental · Task 5444 · 08/2026 · Occupational Expert
Develop and implement procedures for identifying advertising needs.
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Source and practice material
Occupational context uses the O*NET® 31.0 Database from the U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0. View the occupation.
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