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27-1011.00 · Task explorer

Art Directors: reported tasks and exploration worksheet

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

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This source lists 16 tasks, including 12 marked Core and 4 marked Supplemental. Labels and dates are retained below. Employers can combine or divide these responsibilities differently; explore the task itself before assuming it belongs in every version of the role.

Task source dates: 08/2023.

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16 tasks shown

Core · Task 291 · 08/2023 · Incumbent

Work with creative directors to develop design solutions.

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Core · Task 288 · 08/2023 · Incumbent

Present final layouts to clients for approval.

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Core · Task 286 · 08/2023 · Incumbent

Manage own accounts and projects, working within budget and scheduling requirements.

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Core · Task 287 · 08/2023 · Incumbent

Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

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Core · Task 289 · 08/2023 · Incumbent

Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.

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Core · Task 284 · 08/2023 · Incumbent

Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.

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Core · Task 285 · 08/2023 · Incumbent

Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

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Core · Task 294 · 08/2023 · Incumbent

Create custom illustrations or other graphic elements.

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Core · Task 293 · 08/2023 · Incumbent

Attend photo shoots and printing sessions to ensure that the products needed are obtained.

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Core · Task 292 · 08/2023 · Incumbent

Review illustrative material to determine if it conforms to standards and specifications.

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Core · Task 290 · 08/2023 · Incumbent

Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.

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Core · Task 20242 · 08/2023 · Incumbent

Research current trends and new technology, such as printing production techniques, computer software, and design trends.

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Supplemental · Task 295 · 08/2023 · Incumbent

Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.

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Supplemental · Task 297 · 08/2023 · Incumbent

Conceptualize and help design interfaces for multimedia games, products, and devices.

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Supplemental · Task 298 · 08/2023 · Incumbent

Prepare detailed storyboards showing sequence and timing of story development for television production.

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Supplemental · Task 296 · 08/2023 · Incumbent

Negotiate with printers and estimators to determine what services will be performed.

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Make the shortlist useful

Choose one to three activities that tell you something different about the work. Avoid selecting several ways of describing the same interest.
For each, write an example you can discuss or a question that would change your understanding of the role.
Keep source task IDs with your notes so you can return to the same description. Do not include private employer or customer information.

The exported worksheet distinguishes the reported task from your own notes. It supports exploration, not a hiring decision or a validated assessment.

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Source and practice material

Occupational context uses the O*NET® 31.0 Database from the U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0. View the occupation.

Skill Workbench selected and adapted the occupational information and added its own fictional cases, calculations, guidance and worksheets. USDOL/ETA has not approved, endorsed or tested these additions. O*NET® is a trademark of USDOL/ETA.