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27-3031.00 · Task explorer

Public Relations Specialists: reported tasks and exploration worksheet

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

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This source lists 18 tasks, including 15 marked Core and 3 marked Supplemental. Labels and dates are retained below. Employers can combine or divide these responsibilities differently; explore the task itself before assuming it belongs in every version of the role.

Task source dates: 08/2022.

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18 tasks shown

Core · Task 1764 · 08/2022 · Occupational Expert

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

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Core · Task 20555 · 08/2022 · Occupational Expert

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

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Core · Task 23951 · 08/2022 · Occupational Expert

Post and update content on the company's Web site and social media outlets.

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Core · Task 20554 · 08/2022 · Occupational Expert

Write press releases or other media communications to promote clients.

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Core · Task 1765 · 08/2022 · Occupational Expert

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

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Core · Task 1770 · 08/2022 · Occupational Expert

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

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Core · Task 1772 · 08/2022 · Occupational Expert

Coach client representatives in effective communication with the public or with employees.

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Core · Task 1769 · 08/2022 · Occupational Expert

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

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Core · Task 20557 · 08/2022 · Occupational Expert

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

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Core · Task 1768 · 08/2022 · Occupational Expert

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

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Core · Task 1775 · 08/2022 · Occupational Expert

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

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Core · Task 19811 · 08/2022 · Occupational Expert

Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

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Core · Task 1767 · 08/2022 · Occupational Expert

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

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Core · Task 1771 · 08/2022 · Occupational Expert

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

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Core · Task 1773 · 08/2022 · Occupational Expert

Prepare or deliver speeches to further public relations objectives.

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Supplemental · Task 19809 · 08/2022 · Occupational Expert

Coordinate public responses to environmental management incidents or conflicts.

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Supplemental · Task 19810 · 08/2022 · Occupational Expert

Develop marketing campaigns for environmental technologies or services.

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Supplemental · Task 1774 · 08/2022 · Occupational Expert

Purchase advertising space or time as required to promote client's product or agenda.

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Choose one to three activities that tell you something different about the work. Avoid selecting several ways of describing the same interest.
For each, write an example you can discuss or a question that would change your understanding of the role.
Keep source task IDs with your notes so you can return to the same description. Do not include private employer or customer information.

The exported worksheet distinguishes the reported task from your own notes. It supports exploration, not a hiring decision or a validated assessment.

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Source and practice material

Occupational context uses the O*NET® 31.0 Database from the U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0. View the occupation.

Skill Workbench selected and adapted the occupational information and added its own fictional cases, calculations, guidance and worksheets. USDOL/ETA has not approved, endorsed or tested these additions. O*NET® is a trademark of USDOL/ETA.